Building authority and leading change from within

From low self-perception to a strategic point of reference for the team

Role / department

Marketing Manager

Industry

Food & beverage – dairy

Areas of intervention

Personal leadership · Assertive and decisive communication · Strategic leadership

THE CLIENT

Marketing Manager with 8 direct reports, working in a structured and evolving company.

Starting point

Despite the responsibility of the role, the manager’s internal positioning was fragile.

The main difficulties were:

a weak internal personal brand
strong interference linked to self-perception
difficulty finding an effective way to lead the team
uncertainty about how to grow into the role
the risk of coming across as authoritarian when trying to lead

This resulted in:

difficulty engaging the team
leadership that went unrecognised
little ability to drive change

The challenge

The aims of the journey were to:

⁰¹ Build a new internal narrative of self

⁰²Develop a steadier, more intentional leadership

⁰³Lead change in the team without creating resistance

⁰⁴Develop the talent reporting to them

⁰⁵Strengthen authority and presence in the role

The 6unico! journey

1. One-to-one Executive Coaching (12 sessions)

weekly 90-minute sessions
ongoing work on inner dynamics

Focus:

recognising and overcoming interference
growing awareness of their role
strengthening personal leadership
building greater inner stability

2. Strategic consulting (4 sessions)

monthly 4-hour sessions

Focus:

turning personal growth into concrete action
developing strategic leadership skills
managing the team and decision-making processes
aligning the role with its organisational impact

How we work
at 6unico!

The journey combined:

reframing limiting beliefs
developing practical skills
direct application in day-to-day dynamics

The transformation

01.

Personal leadership

greater awareness and centredness
overcoming blocks tied to self-image
a solid, recognisable personal brand

02.

Leading the team

the ability to lead without resorting to authoritarian models
better management of people and operational dynamics
greater clarity in the role

03.

Internal positioning

increased credibility
greater visibility and recognition

The results

a stronger internal personal brand
interference linked to self-perception overcome
change in the team set in motion while the journey was still under way
direct recognition from the General Manager
an evolved role: now the right hand of the Marketing Director
coordinating 5 marketing divisions and 25 indirect reports

Building authority and leading change from within